‘Historic global partnership drives cricket fan engagement to a new level’
Dream11, India’s Biggest Sports Game, today announced its exclusive worldwide partnership with the global governing body of Cricket – International Council of Cricket (ICC) as its ‘Official Fantasy Game Partner’ till 2023. The partnership between Dream11 and ICC will help bring together cricket’s billion fans across the world to experience the excitement and thrill of playing fantasy sports.
Cricket fans will have the unique opportunity to select their fantasy teams once the official team squads are announced, for all official ICC global events. In addition to this, Dream11 will be integrated across all branding and marketing collateral of ICC events. Cricket fans are in for a highly engaging and immersive viewing experience on Dream11, getting closer to the real-life sporting action by virtue of their fantasy teams. Dream11 will develop and operate fantasy games relating to ICC events that will include all the T20 matches, World Cup and Test matches across major Men, Women, Junior and Qualifier events.
Announcing the partnership, Harsh Jain, CEO and Co-Founder, Dream11 said, “We are thrilled to be the global Official Fantasy Game of ICC – the apex body of cricket, for all their matches going forward. The ICC Dream11 partnership will provide the best, most trusted fantasy cricket experience to billions of fans globally. Cricket fans are in for a highly engaging and immersive experience helping them to get closer to the real-life cricketing action by virtue of their ICC Dream11 teams. This exciting partnership gives us both the perfect opportunity to revolutionise sports consumption and be the catalyst to increase fantasy cricket adoption from the current base of 4.5 to over 10 crores globally.”
Commenting on the partnership, David Richardson, CEO of the International Cricket Council, said, “The ICC is delighted to welcome Dream11 on board to deliver a fantasy cricket platform for cricket’s one billion plus fans across all ICC events. Giving fans the opportunity to enjoy our sport in more ways, by playing fantasy cricket throughout the tournament or for individual games, is important to us.”
The fantasy sports ecosystem has been growing exponentially in India over the last few years. From 20 lakh users in 2016, the base has grown to about 5 crore fantasy sports users, with estimated projections of over 10 crore Indian sports fans playing fantasy sports by 2020. With the advent of affordable smartphones and high-speed internet access, there has never been a better time to be a sports fan in India.
The ICC-Dream11 fantasy game can be accessed here – https://icc.dream11.com
Dream11 is India’s Biggest Sports Gaming platform with 4 crore + users playing Fantasy Cricket, Football, Kabaddi, and NBA. It is a Game of Skill that offers Indian sports fans a platform to showcase their sports knowledge. Fans can create their own team made up of real-life players from upcoming matches, score points based on their on-field performance and compete with other fans.
Dream11 helps sports fans increase their engagement and connect deeper with the sport they love by being a team owner, not just a spectator. Dream11 is also the Official Partner of the top sports leagues in the world such as the Hero CPL, Hero ISL, VIVO Pro Kabaddi League, and NBA.
A Series D funded startup, Dream11 was founded in 2012 by Harsh Jain and Bhavit Sheth. Kalaari Capital, Think Investments, Multiples Equity & Tencent are the marquee investors in Dream11.
Dream11 has been ranked #9 among India’s Great Mid-Size Workplaces – 2018.
For more information, visit www.dream11.com
The ICC is the global governing body for cricket. Representing 104 members, the ICC governs and administrates the game and is responsible for the staging of major international tournaments including the ICC World Cup and Women’s World Cup, ICC Champions Trophy and the ICC Men’s and Women’s World T20.
The ICC presides over the ICC Code of Conduct which sets the professional standards of discipline for international cricket, playing conditions, bowling reviews and other ICC regulations. The Laws of the game remain under the auspices of the MCC.
The ICC also appoints the umpires and referees that officiate at all sanctioned Test matches, One Day International and Twenty20 Internationals. Through the Anti-Corruption Unit it coordinates action against corruption and match fixing.
The ICC Development department works with associate members to improve the quality of international cricket, build better cricket systems, get more people playing cricket and grow the game.
For more information, visit: https://www.icc-cricket.com/home-page