“IPL 2018 was anticipated to be the biggest IPL season ever at Dream11. And rightly so, our Dream team surpassed all expectations. We grew to 2 crore registered users in 7 years, and to 4 crore users in the next 7 weeks. That translates to about 4 lakh new users registering every day!”
– Harsh Jain, CEO
This journey has been once in a lifetime for our Dreamsters. But this achievement would have been impossible without the undying support of their loved ones. In fact, it’s only with the support of their families that we could become a winning team today.
So this year, we dedicated our success to the families, by introducing #D11Unplug – short for ‘Dream11 Unplugged’.
#D11Unplug: Rewarding all Dreamsters with Dedicated Time Off
During #D11Unplug, we disconnect a Dreamster from all Dream11 channels for a week. We change all Dream11 account passwords so the Dreamster can’t connect with teammates even if he/she wanted to. We nudge their teammates to not collaborate with the Dreamster during #D11Unplug. This way, a Dreamster gets ‘Unplugged’; he/she enjoys dedicated time off all in-stadium affairs.
And following a highly active IPL season, a short break for all was the exact thing Dreamsters wanted. “Dream11’s aggressive game plan this IPL required Dreamsters to give more than 100% in every aspect,” COO Bhavit Sheth notes, “Dreamsters stuck with teammates for long hours and a few weekends to keep up with our 4 crore users. A break from this environment is a welcome change for all of us.”
But getting 140 Dreamsters unplugged from their IPL routine is never an easy task. “To make Dreamsters realize the importance of #D11Unplug, we had to ensure our message leaves a big impact”, Aditi Patil, HR lead at Dream11 adds, “We figured that personalized messages from the captains was how we can achieve this.”
The idea was so exciting that Dreamsters couldn’t wait until the end of IPL to plan their #D11Unplug. “I’ve already shared my itinerary with my team,” Rahul Mirchandani, captaining the Revenue Dream Team says, “Unplugging from Dream11 with my family will be a new experience.”
#D11Unplug: The Gift
That’s not all. To nudge our Dreamsters to spend some memorable family time, we gifted them BookMyShow vouchers, which they can redeem for some exciting experiences.
So when they come back, they join us refreshed, energetic and raring to go create new records with us. With #D11Unplug, Dreamsters are always at 100%, every time they walk in our Stadium.
So come join a team that helps make your vacations memorable. Apply here!